Full Cycle of Direct Mail (DM) Campaigns

The Direct Mail Advertising is still an absolute winner in an era of Social Media, SEO Advertising and banner ads. Its core strength of being able to effectively target prospects and existing clients remains virtually unsurpassed.

Addressed Admail Campaigns

Direct Mail Solutions for Addressed Admail campaigns. The Addressed Admail is the mail with a personalized address on each individual envelope or package. Recipients are more likely to open envelopes …

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Unaddressed Admail Campaigns

Direct Mail Solutions for Unaddressed Admail campaigns. Unaddressed Admail is the perfect medium if you want to reach untapped market segments and promote your products or services to completely new customers…

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Creating Designs and Content

Designing the key visuals and generating the content for the Direct Mail campaign. Great ideas and timely execution are the starting point of a DM campaign but they’re of lesser value without effective design …

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Targeting Geographical Areas

Selecting the geographical areas and the targeted postal codes for the Direct Mail distribution. One of the most critical steps in creating a DM campaign will be the mapping of the mail distribution. This step is …

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Household Distribution Vehicles

Proven household distribution vehicles covering your targeted geographical area. By partnering with multiple distribution vehicles, we can deliver any DM to any postal code across Canada. Moreover, your DM will be…

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Establishing the Timetables

Establishing the timetables and the integration of the DM phases in a project management environment. The full cycle of a Direct Mail campaign involves more than 35 separate tasks. Each task plays a critical role in the …

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Direct Mail Solutions for Addressed Admail Campaigns

The Addressed Admail is the mail with a personalized address on each individual envelope or package. Recipients are more likely to open envelopes directly addressed to them. This approach helps create quality first impressions by acknowledging the importance of the recipient.

 

This type of Direct Mail is widely used if you have a customer base list or if you plan buying one.

Direct Mail Solutions for Unaddressed Admail Campaigns

The Unaddressed Admail is the perfect medium if you want to reach untapped market segments and promote your products or services to completely new customers. The objective is to generate new leads, encourage product trial, and stimulate additional traffic to your website or your retail locations. 

 

You have the choice of targeting your DM to specific postal codes and/or to selected homes, apartments, farms, or businesses within the desired postal code. 

 

You can also specify the dates you want your DM to enter the mail stream, thus avoiding the clutter of weekend flyers or ensuring that your communications are in line with your campaign strategy.

Designing the key visuals and generating the content for the Direct Mail Campaign

Great ideas and timely execution are the starting point of a DM campaign but they’re of lesser value without effective design and articulate copy.

 

We will collaborate with you to prepare effective designs and DM concepts. We work hard to deliver designing solutions that are timeless and appropriate, not to mention that attention to detail is crucial.

 

Our expertise in visual and verbal expression will ensure your customers feel the way you want them to feel about your product.

Selecting the geographical areas and the targeted postal codes for the Direct Mail distribution

One of the most critical steps in creating a DM campaign will be the mapping of the mail distribution. Door flyer distributors.

 

We identify the postal codes with the highest likelihood of response rate by researching the statistical data and by running a series of predictive analysis software programs.

 

Our goal is to target only to the areas with the highest prospects’ response rate, thus maximizing your ROI and avoid the areas that will not generate customers at all.

Proven household distribution vehicles covering your targeted geographical area

By partnering with multiple distribution vehicles, we can deliver any DM to any postal code across Canada. Moreover, your DM will be delivered according to your planned dates and targeted areas.

 

The proven distribution vehicles are the Canada Post DM service, the numerous Canadian newspapers with the Free Standing Insert service, and the various Door-to-Door DM service providers.

 

The combination of all these vehicles covers up to 8 million unique Canadian households.

Establishing the timetables and the integration of the DM phases in a project management environment

The full cycle of a Direct Mail campaign involves more than 35 separate tasks. Each task plays a critical role in the overall success of the DM campaign and therefore we pay attention to every single detail.

 

We want to ensure that all phases of any DM campaign are effectively executed, thus we adopted the project management environment that helps us manage hundreds of tasks in a timely and cost efficient way.

 

Your communications’ deadlines become our deadlines and we fulfill this integration seamlessly within our project management environment.