Vitallius MEDIA http://www.vitalliusmedia.com Your Trusted Marketing ROI Solutions Sun, 30 Aug 2015 21:59:04 +0000 en-US hourly 1 https://wordpress.org/?v=4.4.10 What 2015 will look like? http://www.vitalliusmedia.com/what-2015-will-look-like/ Thu, 08 Jan 2015 06:15:41 +0000 http://www.vitalliusmedia.com/?p=8024 The post What 2015 will look like? appeared first on Vitallius MEDIA.

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Your New Year’s Gift! http://www.vitalliusmedia.com/new-years-gift/ Tue, 30 Dec 2014 04:31:11 +0000 http://www.vitalliusmedia.com/?p=8020 Have you had enough of gifts this season? Here is another one from Bitrix24.com! They are giving away FREE three month subscription of Bitrix24 Standard ($300 value). Use the promo code HAPPY2015 when registering a new Bitrix24 account. https://lnkd.in/eXm-h6m I am using Bitrix for some time and it saved me tons of time and resources. […]

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Have you had enough of gifts this season? Here is another one from Bitrix24.com!

They are giving away FREE three month subscription of Bitrix24 Standard ($300 value). Use the promo code HAPPY2015 when registering a new Bitrix24 account.

https://lnkd.in/eXm-h6m

I am using Bitrix for some time and it saved me tons of time and resources. It is a definite must-haves in the current times.

Best of business luck!

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When the Advertising Billboard means more than Advertising! http://www.vitalliusmedia.com/advertising-billboard-means-advertising/ Sat, 19 Apr 2014 02:51:50 +0000 http://www.vitalliusmedia.com/?p=7813   The Innovation section on TIME released the following article written by Matt Peckham. As a dedicated professional in marketing and all related areas I was surprised to discover that the main attractiveness of this billboard is not ADVERTISING but you’ll never guess – WATER! Are you still intrigued? Just keep reading and keep up […]

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The Innovation section on TIME released the following article written by Matt Peckham. As a dedicated professional in marketing and all related areas I was surprised to discover that the main attractiveness of this billboard is not ADVERTISING but you’ll never guess – WATER! Are you still intrigued? Just keep reading and keep up with the innovations!

Finally, a Billboard That Creates Drinkable Water Out of Thin Air

No really, it’s a billboard that can generate up to 26 gallons of water a day from nothing but air.

Matt writes, “I’ve never cared much for billboards. Not in the city, not out of the city — not anywhere, really. It’s like the saying in that old Five Man Electrical Band song. So when the creative director of an ad agency in Peru sent me a picture of what he claimed was the first billboard that produces potable water from air, my initial reaction was: gotta be a hoax, or at best, a gimmick”. Except it’s neither: The billboard pictured here is real, it’s located in Lima, Peru, and it produces around 100 liters of water a day (about 26 gallons) from nothing more than humidity, a basic filtration system and a little gravitational ingenuity. Let’s talk about Lima for a moment, the largest city in Peru and the fifth largest in all of the Americas, with some 7.6 million people (closer to 9 million when you factor in the surrounding metro area). Because it sits along the southern Pacific Ocean, the humidity in the city averages 83% (it’s actually closer to 100% in the mornings).

But Lima is also part of what’s called a coastal desert: It lies at the northern edge of the Atacama, the driest desert in the world, meaning the city sees perhaps half an inch of precipitation annually (Lima is the second largest desert city in the world after Cairo). Lima thus depends on drainage from the Andes as well as runoff from glacier melt — both sources on the decline because of climate change. Enter the University of Engineering and Technology of Peru (UTEC), which was looking for something splashy to kick off its application period for 2013 enrollment. It turned to ad agency Mayo DraftFCB, which struck on the idea of a billboard that would convert Lima’s H2O-saturated air into potable water. And then they actually built one.

 

 

It’s not entirely self-sufficient, requiring electricity (it’s not clear how much) to power the five devices that comprise the billboard’s inverse osmosis filtration system, each device responsible for generating up to 20 liters. The water is then transported through small ducts to a central holding tank at the billboard’s base, where you’ll find — what else? — a water faucet. According to Mayo DraftFCB, the billboard has already produced 9,450 liters of water (about 2,500 gallons) in just three months, which it says equals the water consumption of “hundreds of families per month.” Just imagine what dozens, hundreds or even thousands of these things, strategically placed in the city itself or outlying villages, might do. And imagine what you could accomplish in any number of troubled spots around the world that need potable water with a solution like this.

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Sequential messaging – key trend for 2014 http://www.vitalliusmedia.com/sequential-messaging-key-trend-for-2014/ Wed, 22 Jan 2014 00:50:07 +0000 http://www.vitalliusmedia.com/?p=7602 2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions. SEQUENTIAL MESSAGING As the ability to identify and track consumers across devices becomes more sophisticated, we will see an increase in brand experiences […]

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2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions.

SEQUENTIAL MESSAGING

As the ability to identify and track consumers across devices becomes more sophisticated, we will see an increase in brand experiences that follow you from one place to the next. The best of these experiences will make use of the information already collected and continue the narrative with contextually relevant information. The potential for sequential messaging is amplified even more when you begin to incorporate the wealth of information living in each of our mobile devices – location, search history, social graph, calendar, etc. This year we’ll see advertisers starting to connect some of these dots. http://ow.ly/sOzXW

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Bringing back film – key trend for 2014 http://www.vitalliusmedia.com/bringing-back-film-key-trend-for-2014/ Wed, 22 Jan 2014 00:08:14 +0000 http://www.vitalliusmedia.com/?p=7594 2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions. BRINGING BACK FILM From Dove’s “Real Beauty Sketches” to Volvo’s “Epic Split” to Dodge’s Ron Burgundy shorts, all it takes is a quick […]

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2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions.

BRINGING BACK FILM

From Dove’s “Real Beauty Sketches” to Volvo’s “Epic Split” to Dodge’s Ron Burgundy shorts, all it takes is a quick scan of the best ads from 2013 to realize that many of them were beautifully executed films. Despite all the new tools of the trade available to advertisers, one of the most traditional media is still amongst the most effective. People still like to sit back and be told a great story. It’s also worth noting, almost none of the top brand films from 2013 ever appeared on television. http://ow.ly/sOzXW

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Make Yourself Useful – key trend for 2014 http://www.vitalliusmedia.com/make-yourself-useful-key-trend-for-2014/ Wed, 22 Jan 2014 00:04:58 +0000 http://www.vitalliusmedia.com/?p=3 2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions. MAKE YOURSELF USEFUL In 2014, all brand experiences will need to do one of two things: tell a great story or make the […]

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2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions.

MAKE YOURSELF USEFUL

In 2014, all brand experiences will need to do one of two things: tell a great story or make the consumer’s life easier. With every idea we come up with in the next 12 months we should ask ourselves whether it accomplishes one of these two things. If it doesn’t, then it’s not worth pursuing. In 2014 we will see brands begin to embrace a more consumer centric approach to brand experiences by finding the intersection of communications objectives and solving consumer problems. http://ow.ly/sOzXW

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Mobile First – key trend for 2014 http://www.vitalliusmedia.com/mobile-first-key-trend-for-2014/ Tue, 21 Jan 2014 23:51:52 +0000 http://www.vitalliusmedia.com/?p=7585 2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions. MOBILE FIRST (YES, AGAIN) “Mobile first” has been showing up on these Trends to Watch lists for years now but given its importance, […]

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2014 just started and many marketers and strategists are debating over the key trends of this year. Thomas Kenny is a strategic planner at Leo Burnett in Toronto and presents his predictions.

MOBILE FIRST (YES, AGAIN)

“Mobile first” has been showing up on these Trends to Watch lists for years now but given its importance, it’s worth including it here again. Furthermore, despite all the lip service given to mobile, there are still many advertisers treating it as an afterthought. With this in mind, let us be clear: in 2013 the average US adult spent two hours and 21 minutes a day on their mobile device, up almost an hour from the year before. This is the real deal. For advertisers this means no more sites that aren’t optimized for mobile, no more desktop only experiences (ahem, Facebook apps and custom YouTube channels), and more content that looks just as good on a much smaller screen. http://ow.ly/sOzXW

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Las Vegas Electronics Tradeshow http://www.vitalliusmedia.com/las-vegas-electronics-tradeshow/ Tue, 21 Jan 2014 04:05:22 +0000 http://www.vitalliusmedia.com/?p=7576 During the second week of January Las Vegas hosted the Electronics Tradeshow. CES 2014: The coolest gadgets so far Peter Nowak is a Toronto-based technology reporter and author. The annual Consumer Electronics Show officially kicks off in Las Vegas on Tuesday, but journalists have already had a chance to see a host of upcoming gizmos during […]

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During the second week of January Las Vegas hosted the Electronics Tradeshow.

CES 2014: The coolest gadgets so far

Peter Nowak is a Toronto-based technology reporter and author.

The annual Consumer Electronics Show officially kicks off in Las Vegas on Tuesday, but journalists have already had a chance to see a host of upcoming gizmos during press preview events over the past two days.

Here’s a selection of some of the most impressive new gadgets unveiled at CES so far.

Bend it like Samsung

The annual Las Vegas event has in recent years become known as a launching pad for new TV technologies. Some, such as LED screens, are more successful than others, such as — ahem — 3D.

Samsung wowed attendees at its press conference on Monday with a screen that starts flat, but then bends into a curved panel at the press of a button. Regular curved screens have failed to ignite imaginations so far, with many observers writing them off as gimmicks, but TV manufacturers are insisting they are better for some uses, such as watching movies.

A transforming TV that can be both is likely to be very expensive and impractical for some time, but if curved screens really do prove to be better in certain situations, then Samsung has shown off what is likely to be the long-term future of displays.

iTyping gets easier

It’s amazing that it’s taken so long for someone to invent an attachable keyboard for the iPhone, but that’s what entrepreneur Laurence Hallier – backed by celebrity Ryan Seacrest – has done with the Typo. The $99 device makes typing on the Apple’s later-model devices as easy as doing so on a keyboard-enabled BlackBerry.

The keyboard, which slips on to an iPhone and then connects via Bluetooth, eliminates what many see as the biggest pain point to switching to Apple’s iconic smartphone – touch-screen typing.

BlackBerry has wasted no time in suing Typo for alleged intellectual property infringement, a lawsuit Hallier says he is vigorously defending. Still, if Typo can weather the legal storm, it’s likely to have a hit on its hands.

Knock, knock: who’s there?

Parrot door lock

Among the many new gadgets showcased at the 2014 Consumer Electronics Show in Las Vegas is the Goji, a door lock that can be activated using your smartphone. (Peter Nowak/CBC)

With seemingly every item in the house becoming connected to the internet, the Goji – a door lock that interacts with the user’s smartphone – should be no surprise. The San Francisco-based company’s product fits over a regular deadbolt lock and connects via Bluetooth, wi-fi and the ZigBee network standard, letting home owners control access to their domiciles via their smartphones.

The $299 Goji is equipped with motion detectors and a still camera, which takes photos of anyone approaching a door that it’s attached to and sends them to the owner’s smartphone. From there, the home owner can choose whether or not to admit the visitor by sending along a text message or email.

 

The digital lock is another step towards the “connected home” trend that has been prophesied for the past few years at CES.

Watch the skies

Paris-based Parrot has had considerable success in the past few years with its AR Drone, a remote, smartphone-controlled aerial copter that has sold for a relatively inexpensive $300.

The company is aiming for even bigger uptake in 2014 with the MiniDrone, a smaller version that has more maneuverability and higher flying speeds. While the company isn’t saying how much the diminutive drone will cost, it will be cheaper than its bigger cousin, meaning that Bluetooth-controlled flying robots may soon be within reach for everyone.

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